The Marketer’s Dilemma

Whenever I see a product like this, I sympathize with the business people who are under pressure to liven up a product category.


I grew up eating Rice Krispies — perhaps every day for years — and so the brand has deep resonance for me despite our household being mostly organic at this point. When I saw this crazy packaging recently I couldn’t believe it existed.

Can you imagine the meetings that led to this promotion? Starting with “How do we give people something new?” and continuing through “…which shades of green….?”